Creating to Market Deliverability can make or break your email marketing plan, no matter how good your writing is Your email list is the most valuable asset to your email marketing strategy. But do you know if your newsletter has gained a bad reputation? It’s easy to miss, but if internet service providers (ISPs) give you a low enough reputation score, your hard … [Read more...] about Reputation Must Be the Core of Your Email Marketing Strategy
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Your Email Marketing’s Open Rates No Longer Show Reliable Data. Here’s What To Do.
Apple’s Privacy Measures Hit More Than Facebook Ads Originally published In Illumination (Medium) on June 17, 2022. After the bang, came a whimper across the digital marketing sector. While people were panicking about the hit to their Facebook Ads campaigns, few internalized the follow-up punch that Apple delivered to email marketing in the name of solidifying their … [Read more...] about Your Email Marketing’s Open Rates No Longer Show Reliable Data. Here’s What To Do.
Iterative Website Design: You Can Escape the Perfection Trap
I've been spending some time on Twitter lately (@gardennookdev), and I've noticed that there's an inversion of knowledge between the people getting into a side hustle from a low to no code point of view, and those who are building up their (first) startup. The early startup folks seem to have their process nailed down, to a point. They often iterate to improve their product … [Read more...] about Iterative Website Design: You Can Escape the Perfection Trap
Water Under the Bridge
I've published my first short story on Medium, a speculative fiction short story called Water Under the Bridge, set in the Ottawa Valley in the 2050's. It's a feel-good story about ecological and general systems collapse. This piece was originally completed in February 2016. The year 2015 had been marked by the collapse of the oil industry in Alberta, a situation … [Read more...] about Water Under the Bridge