Creating to Market Deliverability can make or break your email marketing plan, no matter how good your writing is Your email list is the most valuable asset to your email marketing strategy. But do you know if your newsletter has gained a bad reputation? It’s easy to miss, but if internet service providers (ISPs) give you a low enough reputation score, your hard … [Read more...] about Reputation Must Be the Core of Your Email Marketing Strategy
Your Email Marketing’s Open Rates No Longer Show Reliable Data. Here’s What To Do.
Apple’s Privacy Measures Hit More Than Facebook Ads Originally published In Illumination (Medium) on June 17, 2022. After the bang, came a whimper across the digital marketing sector. While people were panicking about the hit to their Facebook Ads campaigns, few internalized the follow-up punch that Apple delivered to email marketing in the name of solidifying their … [Read more...] about Your Email Marketing’s Open Rates No Longer Show Reliable Data. Here’s What To Do.
3 Shortcuts To Avoid With A Data Privacy Policy
There are a lot of features that are useful, and often necessary, for a business, start-up, side-hustle, solopreneur, or creator (holler in the comments if I missed any!) to have a functioning website. These include security, contact forms, landing pages, about pages, branding…I could go on. There are two features that website owners are legally required to … [Read more...] about 3 Shortcuts To Avoid With A Data Privacy Policy
Iterative Website Design: You Can Escape the Perfection Trap
I've been spending some time on Twitter lately (@gardennookdev), and I've noticed that there's an inversion of knowledge between the people getting into a side hustle from a low to no code point of view, and those who are building up their (first) startup. The early startup folks seem to have their process nailed down, to a point. They often iterate to improve their product … [Read more...] about Iterative Website Design: You Can Escape the Perfection Trap
Secure Your Site Against Spam: The Morning After
When I was new to web development, I bought a domain, put it live, and started to run subdomains off of it. It’s not an unusual method of staging projects before shipping them to their own live domains. I wasn't expecting there to be any fuss. I certainly wasn't expecting spam. I made a mistake, though. I didn’t toggle the privacy protection add-on (since amended for that … [Read more...] about Secure Your Site Against Spam: The Morning After